| Since the 21st century, with the rapid development of information technology, new media occupies a large media market. The fate of newspapers as traditional media is onto the cusp. On the one hand, newspapers severely impact of new media, declining circulation and revenue, newspapers transformation is imminent. On the other hand, more and more mobile media to play its unique advantages, especially since the emergence of the smartphone and the rapid spread of mobile phones to become portable, interactive mass media, gradually changing people’s reading habits and the entire media landscape, further shocks traditional media, especially the development of paper media.The transition to digital media as a traditional newspaper is an inevitable trend, but the phone as the "fifth media" in paper media transition must be taken seriously. In recent years, the use of mobile media, newspapers, news media to change their overall pattern of exploration has never stopped, from cell phones to report microblogging, letter, paper media will continue into the new media in order to play a better dissemination of results and media influence. With the popularity of Apple’s IOS, Android and other mobile phone systems, as well as the prosperity of mobile application store, the client into the media people’s attention, becoming the latest means of traditional media to new media expansion.Immediately major portals mobile client development promotion, each newspaper media also launched its own mobile news client as a supplement to the newspaper spread, but the mobile application market of massive resources, news client similar content and other factors, many newspapers mobile client applications flooded in the mass, and did not play its role as an emerging media should play. Then the phone news client in the end What features? These clients what problems exist currently hinder its development? How prospect of future mobile news client? How can we take advantage of this new media to enhance the dissemination of results and media influence? These are needed to solve the problem, but also a mobile phone news client research significance.Phone news client as a new independent media, should use its unique advantages, the development of different characteristics and traditional media, and therefore on the phone to do in-depth news client is very necessary specialized research and practical significance. To solve the above problem, this paper, "China Daily" phone news client "ENTREPRENEUR broadcast" as the research object, select the news consecutive three-month sample of its aims through the "China Daily" mobile news client "ENTREPRENEUR broadcast" conduct content analysis, and with the "China Daily" mother reported comparative studies, study on the basis of dependence China Daily mother reported on how the news re-creation, and to summarize the contents of the characteristics and advantages of the mobile news client analysis in media convergence reasons for its re-creation environment, identify problems and deficiencies, and hope for the client as well as other mobile news mobile news media clients generate practical significance.This paper is divided into an introduction, body, conclusion of three parts. Overall, the "Chinese businessmen broadcast" news client in the absence of the right to interview the reality of "China Daily" reported that the mother has a certain press release another sex, and its re-creation has certain rules and characteristics, but also There are some issues worthy of improvement. Through these analyzes, it is beneficial for "Chinese businessmen broadcast" news clients have more accurate and in-depth understanding of, and according to the propagation characteristics and summed up the law, the client is more scientific to improve, which will help it to better development. |
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