Based On "Emotion Energy" Theory Micro Letter Public Relations Media Platform Research

People are social emotion creatures,expressing and communicating between individuals is instinct and needs of human,and as a basic means of human information dissemination,the medium of interactive communication is the natural attribute of its generation and development.With the person's communication style change,social would change inevitably.The emergence of the mobile Internet era,is the subversion of the traditional way of information dissemination,which has changed the traditional media,voice frame structure,social structure as well as public domain greatly.Medium terminal production represents a stage in the development of mobile Internet era,which is also the mark of the mainstream media mobile development.The wide use of smartphones,tablets are bearing the state of the profound changes in the media information and media means of information flows,and then with the release of WeChat and emerging mobile social networking platforms such as microblog,changing the way people receive and spread information in a new interactive way.Interaction is not only the mode of social action existence,but also the core content of social theory,which represents the starting point and starting point of social research.According to the American sociologist Erving Goffman and Randall Collins,the symbolic interaction theory is a corresponding relationship of group psychology between individual self,social structure,the rain,and the difference between is interactive and interactive type.Meanwhile,Randall Collins points "interactive service chain" in his book,defining interaction ritual to interact through capital and emotional exchange of daily activities and stylized,at the same time,describes it as a set of a causal association and the feedback loop process.This theory explains the specific actions of the people is the pursuit of emotional energy,the interactive ceremony for resource exchange in the market,and constantly strengthen the process of group membership.Research and reveal WeChat interaction in the chain and the type of interaction ritual ceremony helping to deepen the understanding of mobile Internet era WeChat interpersonal link this characteristic in the interaction.To utilize WeChat interaction effectively,in the mobile terminal,the characteristics of present across time and space so that the transmission mechanism and regularity of WeChat presents new characteristics,improve the efficiency of social communication.