Micro Letter Value Analysis In The Field Of New Media

In the 21 st century, the mobile Internet development today, in the visual graphic elements, elements such as text, has not only reflected in the traditional media, not only appear in newspapers and magazines, television advertising. According to the development of science and technology constantly, the constant improvement of the Internet, new media is emerging today, in various elements of their vision continuously filled with new media. A lot of graphics, text information can be more convenient in the mobile Internet communication and development. And micro letter, it is in the field of new media, is different from other traditional media and people according to the need of supply and demand and innovation of a new media form. And the generation of this new form of media also brought about a strong visual change, in the field of advertising, visual design, digital media have brought the unprecedented development. In this paper, from the psychology, graphics, color science, behavioral science and other fields to study micro letter for new media and traditional media theory analysis and research. And the spread of new media such as weibo way to analyze the differences between micro letter difference with other advantages and problems of the independent media, as well as the micro letter in the continuous development of the problems and solutions. Micro letter is the difference with other media as a new media exist independently and at the same time, the rapid development and changing people’s lifestyle and behavior habits.2011 Internet booming fast, in sina weibo, sohu, tencent started for weibo compete for customers, new way of social began to continuously develop in the mobile Internet. Tencent network in January 21, 2011 officially launched a new mobile social applications- micro letter. Is a micro letter sent via mobile Internet fast small voice, video, images and text, a support multiple people chat of mobile social applications. This social software using completely free, when using the Internet traffic generated by the charge by network operators. According to official statistics, in March 2012, micro letter users reached 100 million. In September, 200 million users. By January 2013, by the micro letter, official figures show the micro letter registered users has reached 300 million. In August 2012, launched a "public platform" micro letter function. Micro letter public platform can be organized by individuals or groups to open accounts, fans and development. In micro letter platform just launched soon, many influential media such as People’s Daily and hunan satellite TV and other media are the first to join the micro letter public platform, through the micro letter public accounts to continuously introduce a variety of refined short section of information, and can be interactive communication and subscribers. Such as Chen, individual public accounts is southern weekend, named the "media", at the end of 2014, 76 million fans. Today, with the constant development of the mobile Internet media, traditional media in the influence and circulation are withering away, micro letter and the emergence of the public platform, will bring new development to the traditional media and new opportunities. The rapid development of network technology make people entered the mobile Internet era. User group from the beginning of a single passive receiving media messages into weibo dissemination to "information" means, and represented by the letter of the chain of strong relationships between virtual circle of friends and reality interactive links. Tencent announced that micro letter after the launch of QQ is tencent company launched a new mobile social software. Because there has been a large user of QQ group, and the introduction of micro letter, using the strong correlation between the QQ, registered one pace reachs the designated position, need only QQ is quick and easy to realize, the movement of the micro letter dating of social software and send information, etc. For the micro letter APP dependent on mobile devices such as mobile Internet and mobile terminal, many experts and scholars called micro letter "new media".This article about micro believe it the spread of the new way and micro characteristics such as the public platform to analysis, micro letter for the new strategy of traditional media and new developments in the field of new media, to do a new value analysis. The author of this paper is divided into the following several aspects: the content of the first chapter is the introduction to introduce what is the Internet and the Internet to people’s life brought the huge change. And, properties and characteristics of the Internet. Is the second chapter mainly introduces the development and characteristics of the micro letter, as well as the micro letter all brought by the changed people’s way of life. The third chapter from color science, behavioral science, psychology, graphics analysis on micro letter how to bring people’s life experience, or to give people new behavior habits. The fourth chapter, mainly analyzes the micro letter, give to the traditional media’s new issue or new opportunities to give the traditional media. Micro letter at the same time of rapid development, has been away from the traditional media, has become a kind of new media, or rather, micro letter has become a kind of media. But this change for the traditional media and people’s life has brought more opportunities and changes. Chapter iv also simply introduces the micro letter sweep out a unique platform for the public and the function changed people’s life habits. The fifth chapter is the focus of this article, mainly analyzes the research value of the research of the spread of new media in the field of micro analysis. From the micro letter to developments in the field of new media, has been to the trend of the development of the micro letter a value analysis. And the development trend of micro letter at home and abroad, the value of analysis. The sixth chapter, mainly analyzes the micro letter in rapidly developing continuously, also appeared a lot of problems, many hidden dangers. Need our attention and solution. Chapter six mainly for micro letter to the future possible problems and have problems, do a analysis and solution.Micro letter has changed the traditional media news production mode, press push approach, to receive news and the way the user feedback. Traditional media using micro letter to launch news information, interact, and timeliness of information, traditional media marketing for micro letter inherited the content of the traditional media advantage, make up for the lack of traditional media and the interaction between the user and the spread of the way and the effect has been improved. We believe that the micro letter for traditional media, not only is information communication channels, but also a very good marketing channels, more users can better mining resources, is a new opportunity in the field of traditional media to new media.