Research On The Public Opinion Generation And Governance Of Weibo "Positive Energy Rumor"

In the current media technology environment,the fragmentation,immediacy,and bystander characteristics of micro-blog communication provide the possibility for its transformation.The "positive energy rumor" on weibo is a special rumor derived from the spread of the microblog platform.Behind the truth under the background of era,weibo rumors "positive energy" USES the "positive energy" disguise in weibo and online and spread and spread,to the spread of the mainstream social values to bring certain interference and influence the social stability and harmony.The central issue of this academic paper mainly over weibo rumors "positive energy",the phenomenon of "positive energy" rumors of how to define?what are its public opinion generation and transmission mode and characteristics of the generated is rooted in what factors? this phenomenon has brought our society is what kind of impact,and how to effectively to control weibo rumors "positive energy" phenomenon?The author in the study of this paper chose to "weibo posts to a representative of sina official rumours that account for sample collection object,through combing the platform selected 100 hot rumor,the author had 22 article conforms to the weibo"positive energy "rumors of sample size.Meets the requirements of weibo "positive energy" rumor sample content analysis and case study,it can be seen that weibo"positive energy" rumors have issues specificity,provocative content,subject characteristics of replication,its origins and current public opinion generated relatively loose medium environment,the change of social background,the individual psychological factors have a direct relationship.Weibo "positive energy" rumors of public opinion transmission cycle generally requires six stages: "incubation period" of public opinion,"outbreak period" of public opinion,"public opinion spread period","public opinion to ease period","public opinion repeatedly period" and "long tail" of public opinion.This phenomenon brings to the social public opinion mainly negative negative influence,the influence of its life cycle is longer,increases the difficulty of rumours,some illegal groups or individuals through this kind of unfair to seek illegal interests,in the form of the network and real life order have brought a lot of interference,cause certain impact to the social mainstream values,easy to cause honesty crisis,Tacitus "trap" effect,and many other hazards.Weibo "positive energy" rumors of governance shall establish a long-term mechanism of social work plural rumors,government departments,professional,microblogging platform,therefore,the mass media and personal,of chainmanagement mode,and effectively restrain weibo "positive energy" the generation and spread rumors,reduce its harmful to the society.In the logical structure of full text,the author in the first chapter of weibo rumors"positive energy" concept is defined,the current our country about the definition of the term "is not mature,the author combined with the" rumor "and" positive energy"definition of reasonable to construct weibo the definition of" positive energy rumours ".By analyzing the difference between traditional rumor and "positive energy rumor" of microblog,it is more accurate to grasp the characteristics of"positive energy rumor" of microblog.In this paper,in the second chapter and the third chapter,based on weibo rumors "positive energy" case of study and analysis of related sample data,trying to grasp the weibo rumors "positive energy" the generation source and transmission characteristics of public opinion.Then,in chapter 4,the author puts forward the management way to effectively deal with the phenomenon of "positive energy rumor".