Business Innovation Of Company M On Big Data Of Public Security Department

With the popularity of mobile Internet,the number of Internet users on mobile phone continues to grow,and the number of users to get online on mobile phone terminal has been far more than the computer device.Mobile phone has been fully integrated into our daily life as a necessary tool for communication and entertainment,and the number of data people produced in the life and work grows explosively,people called "big data".Big data not only affected the way of our thinking,but also integrated into our work and life,changing the mode of our business and daily habits.Similarly,big data is also infiltrating into the information service of public security intelligence.The development of information technology also makes criminals more various and covert.The traditional data management tools have been unable to support rapid analysis and judgement.Big data contains abundant intelligence information,which has an increasingly profound impact on human society,and even becomes a key to promote social and economic development,to maintain national security and stability,and to enhance people's happiness.In the competition between the public security organs and the criminals,the one who can gain intelligence first,will have more advantage.Therefore,the new "intelligence-led policy" of public security business model requires that the big data be obtained as comprehensively as possible and be analyzed.It is not only necessary to detect criminal cases that have already been issued,but also important to detect potential criminal acts as earlier as possible,and then it takes preventive measures.This study is divided into six chapters: the first chapter combines the research overview of home and abroad,describes background of the research,significance and methods.The second chapter reviews the related innovation theories and analyzes the characteristics of big data business innovation.The third chapter compares the innovation big data business situation of domestic and foreign,and gets some inspiration.The fourth chapter analyzes the macro environment and internal environment of M technology company in the field of public security big data construction,and clarifies its challenges and opportunities.The fifth chapter,based on the analysis of the first two chapters,combined with the case of XX Public Security Bureau,puts forward the business innovation ideas and methods of M technology company.The sixth chapter summarizes and looks forward to the future development direction.After reading a large number of literature and monographs,the research summarizes the application and management status of large data at home and abroad in the network social security,and provides basic reference for the business innovation of this article.With the help of PEST and SWOT analysis,the macro environment and internal environment of M technology companies in the big data of public security are deeply analyzed.At the same time,it analyzes the existing problems in the internal data construction of XX Public Security Bureau,and puts forward targeted business innovation schemes and countermeasures.This research holds that M company has four main advantages in brand base,after-sales service system,market share and talent reserve.But with the rapid development of the times,the public security network security business development and transformation,Company M must seize the opportunity to maintain its competitive advantage,reduce the impact of changes in industry policy and customer demand or new competitors invading.Starting from its own business advantages,Company M can expand business system,improve the operation mechanism of this subdivision market,in order to enhance customer and brand stickiness.Taking the Public Security Bureau of XX for example,this paper puts forward a intelligent early warning system in view of the lack of forward-looking products,marketing strategy and marketing channels.And from the pre-sale organization,subdivision market's marketing strategy,solution differentiation,and the marketing channel mechanism,Company M will establish corresponding operation system to ensure the feasibility and market scale of product innovation.