An Analysis Of The Communication Effect And Strategy Of Ppl In The Outdoor Reality Show In China

In recent years,the SARFT issued a variety of new policies to make hard advertising broadcast time limited,advertisers have shifted the focus of the way into the placement of advertising.With the <Daddy where are we going> outdoor reality show broadcasting on 2013,it has made China's outdoor reality show a new era,from now on,the reality show has become a hot of television entertainment program forms,it is from the perspective of viewing the number of audience reaction programs or have formed a certain influence,thus provides unlimited space for development of reality show program for Product's placement.Just a few years time,placement has changed from single form for the implantation,spokesperson programs and packaging a variety of forms in the reality show,but the different forms of advertising communication effect is not the same.Search article shows less current research on outdoor reality show Product placement,this paper is made through the analysis of domestic production which is relatively mature,higher ratings of reality TV,using the method of content analysis of literature research method,questionnaire survey method,literature research on reality show in the form of Product placement,the study found that the frequency of implanted advertising in our country outdoor reality show higher,longer,more rich and significant form of implantation is higher,the audience for the products of memory is more profound,awareness is high,but the ad placement must pay attention to skills and strategies,through the comparative study found that "the scene into" and "sponsored prizes","providing a venue for" three kinds of implanted forms can cause more audience for the placement of the positive evaluation,the most According to form of implantable advertising effect and existing problems and put forward the corresponding strategies of advertising,advertising products and programs are the main theme to fit,brand products and audience needs a high degree of integration,based on the plot and setting,integrated marketing,advertising creative brand products,increase the implantation rate of exposure to.For the placement of China Outdoor reality show and offer useful reference.