An Analysis On How "West Lake Supplement" Assists Hangzhou Daily To Build A "Close-to-People" Image

In the background of market-oriented media, City party organ will never develop healthily and smoothly away from the market as well as the reading public. Consequently, being close to the readers, being close to daily life and the civilian becomes more and more important for city part organ. As is typical of successful reformation, "Hangzhou Daily" has opened a novel way of being authority and close to the mass. We noticed that one part of the newspaper, "The West Lake Supplement" speaks very well for Hangzhou Daily's sprits. Thus, the purpose of this study is to illustrate the role of The West Lake Supplement in building the"Close to People" image for Hangzhou Daily by specifically analyzing two famous brand column of the supplement:"The City history" which fully tap and spread the rich culture and history of Hangzhou and "Listening to the Life" which focus on the humanism spirit of Hangzhou people.