Research On Olympic Games Reports By Chinese Intrnet Media

1990s, Olympic media gradually entered the whole media era. Communication technology leap, the network gradually connected with the Olympic Games, the Internet media join into Olympic media coverage. In 1996 Atlanta Olympic Games, the Olympics site first established, statistics show the visits of the Olympics site is 1.87 billion times, and hit out the "Forget TV" slogan on the home page of the Olympic Games News website. To 2000, Sydney Olympic official site produced incredible 65 million hits, which is 32 times of the Atlanta Olympic Games period. The Internet's strong momentum gives the traditional media a great impact and pressure. Not affected by time and space limitations and the ability to store the outdated information, these characteristics of the internet not only make the audience increased dramatically, but also a serious threat to the existing games television broadcast's rights and interests of regional sales. Therefore the original development of the Internet gets the "ban" and suppression of the international organizing Committee. As Internet technology advances, the impact of Internet media is increasing, the International Olympic. Committee, under this pressure, change the policy of repression on the network. They created a good environment for the Olympics network media.China's Internet media this seed while germinating relatively late, but rapidly expanding, increasingly become the major tools of people to get all kinds of information and entertainment. China's many traditional media Web sites and commercial Web sites catch the Olympic opportunity to continually grow and expand, and heralded our media landscape will change significantly.This article mainly uses the literature material law, the logical analytic method, the mathematical method of average to analyze Chinese network aspects, media at Olympic Games report content, report form, report strategy as well as operation pattern carries, combs its law of development, forecast its trend of development, and draws the following conclusion:The development of Network media, will certainly to divide the traditional media audiences and the advertisement, becomes the major competitor with the traditional media on the Olympic Games resources; In the competition strategy, the network media no longer sole relies on the Olympic Games information and the effectiveness and the magnanimous to gain the numerous groups, but take audiences'demand as the main report policy, while provides the consummation the comprehensive information, pays great attention to interact, strengthens audiences' using stickiness, and positive conformity many kinds of products to provide the platform for Olympic Games. Formulating each kind of multi-purpose service, enormously stimulate audiences'participation. Truly the network establishes the Chinese common people's news words system; Along with networking's changing with each new day, the Olympic Games' manifestation develops toward the multiplex direction. The video frequency, the blog, the podcast of the new technology's birth attract much more numerous groups, and extended function of the medium to audiences.