| The competition of communication operators is becoming fiercer and fiercer.At present,the main products represented by flow and voice are of serious homogeneity,and the value of product shows a cliff-like decline.Faced with such a severe challenge,how to realize customer's stability and value re-promotion with distinctive mobile value-added service will be the focus of competition among operators.The application of big data analysis and information means is an important means to solve the above problems.Therefore,operators urgently need to integrate a set of mobile value-added business marketing management system.Through the research on the background,the significance of the subject and the research status of marketing management system both at home and abroad,this paper clarifies the detailed functional requirements and performance requirements of marketing management system's seven models.And through UML use case modeling and data flow diagram analysis of the system functions to do a detailed study,The main functions include the management of value-added business marketing activities,approval management of value-added business marketing activities,configuration management of marketing activities,execution management after completion of marketing activities configuration,management of target groups for marketing activities,comprehensive inquiry,tracking management,etc.Then through the E-R diagram and data dictionary,explain the analysis of database.The design process using JSP technology and the MVC model,based on the C / S architecture,uses the SQL Server database system to develop various functional modules and implementation.After completing the concrete realization of each function module in the system,the marketing management system completed is finally tested.Through black-box test method,we test the functional modules of the system.The test results show that the system has achieved the expected functions and can meet the requirements. |
PDF Full Text Request