Hebei The Unicom Mobile Value-added Business Marketing System Design And Realization

For continuously meeting the needs of users, Mobile value-added business department of Hebei Unicom has put a lot of effort on developing new products and launched dozens of types of business recent years. As a full-service operator, products of Hebei Unicom are numerous. Only depending on the model that"market + business acceptance", has already could not fully satisfy marketing development demand. Therefore, it is very necessary to introduce agent marketing model which can mobilize all possible SP and social resources to join the product marketing and service work, especially in the situation that current marketing mode can't bring a new breakthrough in business volumes.VAAS of Hebei Unicom now support SMS, MMS and IVR three ways of marketing. But the platform is not open to the partners and internal staff.Currently,more and more cooperative business are brought in,but the marketing and complaints handling process is more and more complicated, great waste of time and manpower. A simple channel is must to be provided to help partners with their business and Complaint handling. And it urgently needed to build internal marketing system that used for internal marketing and statistics. In summary, in addition to improving the existing platform functionality of Hebei Unicom, we also need to increase self-service system of marketing partners and internal proxy server.Interactive marketing platform has ont only integrated the agent marketing system, telemarketing system and partner self-service system,and unified the SMS, MMS, IVR, WEB, WAP and other marketing channels. It greatly improve the utilization of marketing channels.