The Design And Implementation Of Business Management Of Mobile Phone Users Mobile Phone Users And Value-added Service Recommendations Platform

As the mobile terminal based on intelligent mobile phone grows rapidly, together with the the mobile communication technology and mobile Internet, informatization has become a new power, in a sense of a new theme in enterprise development. The enterprise’s survival relies on the application of information technology as well as scientific management. In recent years, the mobile application market has grows explosively. Facing the large number of mobile value-added services, users often have to spend a lot of time in selecting the one which they like. The personalized recommendation of mobile value-added services emerges as the times requires.This thesis adopts the advanced J2 EE as the development platform, using JSP, Java, JavaBean, JDBC, mobile communication technology, using SQL Server2005 as the database. The idea and method of the development of modern information system are applied to the development of mobile phone user service management system.Based on the system architecture design, each module in the system is designed using the software engineering, object-oriented, structured design thought.According to the functions, the system can mainly be divided into five parts as follows: the main interface logon, establishment, pre-opening number, number assignment module window, pre- opening number.While each module has a number of sub modules, so as to realize the information management of mobile system, improving the mobile user’s services and the quality of the mobile Corporation’s service.At the same time, the research on the the recommendation method of the value added service has been put forward by the open source tools called Apache Mahout about the data mining. We have established a recommendation engine by creating a model and defining the similarity of users. The whole process of recommendation has been introduced. We aim to recommend appropriate personalized value-added products, improving the enterprise’s value and customer’s loyalty.At last we have a test on the realized function, the results show that this system can basically reach the expected goal. And the design scheme of the test in the platform as well as the test case has been given and summarized in the final test results.