The Construction Of The Olympic Memory Of The People's Daily In The Network Environment

Since the first Olympic Games in Athens in 1896,the Olympic Games have evolved into a sports event of 207 countries.Olympic memory becomes a global memory.In 1932,Liu Changchun,the first person in China's Olympic Games,participated in the 10 th Olympic Games in Los Angeles and opened the memory of the Olympic Games in China.In 1984,Chinese shooter Xu Haifeng won the Olympic Games in Los Angeles,and the first gold medal in China's Olympic history was born.On August 8,2008,the 29 th summer Olympic Games officially kicked off in Beijing's "Bird's Nest" stadium,and the Olympic dream of hundreds of millions of Chinese people was finally realized.From "participation in the Olympic movement" to "the breakthrough of the Olympic gold medal," to the successful hosting of the2008 Beijing Olympic Games,China's Olympic memory is continuously inherited and generated.The media as a carrier of information transmission,which plays an important role in the process of the construction of collective memory in.In recent years,the development of the Internet to become social media audience browse tournament information,participate in events on the preferred channel to Sina micro-blog led the social networking platform provides interactive participation,expression of views place for the audience,at the same time as the important position of the two media communication,social networking platform also bear can not be ignored in shaping common memory mission.Is the content of the Olympic memory more abundant in the new media that everyone can sound? What are the changes in the ways of constructing Olympic memory by the media? This is the core issue to be discussed in this article.The paper is divided into four chapters.The first two chapters discuss the content construction and changes of the Olympic memory in the People's Daily under the network environment,taking the Olympic Games' reports ofthe People's Daily and the official micro-blog in Beijing,London and Rio during the Olympic Games as the text analysis objects.In the third chapter based on previous two chapters analyze the network environment of the media construction of Olympic memory extension and fracture,the fourth chapter combined with content analysis of influencing factors of construction of Olympic memory under the background of new media,namely the change of media environment reconstruction language order,led to the emergence of virtual subject under network environment,the in the construction of the Olympic memory from passive to active.The construction of Olympic memory is moving from systematization and structurization to fragmentation and superficiality.In essence,network environment is clearing up the construction of Olympic memory.