A Study On The Aesthetic Psychology Of The Audience Of Large Female Drama In The Context Of Consumption Culture

Consumer culture is accompanied by the emergence of the Western modern consumer society,it was generated in the 1920 s of the United States,and then spread to Europe,under the influence of the globalization wave,rapidly spread to all corners of the world.Since 1978,the implementation of China's reform and opening-up policy,social and economic development has been unprecedented,accelerated the pace of social transformation.Gradually from the center of Economic Production to the center of consumption,therefore,therefore,the consumption culture occupies an important position in the cultural form,infiltrating and affecting all aspects of today's society.In the context of consumer culture,China's TV series has emerged a group of women's growth and emotional development as the main narrative line of the big female drama.It belongs to the assembly line of the popular culture industry in the TV drama industry,The concept of values,the shaping of characters,and the production mode of streamlined productions have attracted critical voices from all walks of life,but it still raises the storm of viewing.By summarizing and comparing the literatures related to female major drama,it is found that most of the scholars' researches on big female dramas focus on the perspectives of their transmission motivation and narrative characteristics.Less often,audiences are taken as the entry point to study the aesthetic psychology of female audiences.Therefore,through the study of this perspective,it not only helps to broaden the research horizon of female major dramas,but also has practical reference significance for its long-term and orderly development.In the context of consumption culture,taking the audience's aesthetic psychology as the object of study,combining the relevant exposition of aesthetic psychology as the theoretical basis,the author makes a deep analysis on the aesthetic psychology of the audience of the big female drama audience by using the questionnaire survey,the text analysis method and the theory verification method.The main issues of the study are about the aesthetic psychological presentation of the big female drama audience and the in-depth exploration of the formation factors of the audience's aesthetic psychological presentation.According to questionnaire surveys,watercress,Zhihu,and audience comments on the video broadcast platform,the audience's aesthetic psychology of the big female drama is divided into "entertainment first","the identity of the idol symbol","empathy effect" and "female body landscape gaze and consumption." According to the analysis of the aesthetic psychology of the big female drama,it shows obvious consumption culture characteristics,and the audience's aesthetic characteristic can not be separated from the influence of the modern social environment and the aesthetic subject and aesthetic object.Under the background of consumer culture,the infiltration of commodity logic and the appearance of "Fast Eaters" make the audience take the film and television works as "fast food culture" for a one-time consumption and lose the aesthetic psychology of the culture and art.Finally,the rise of "her economy" and the manifestation of women's discourse right in public affairs make women go to the front of the "backstage" and become the object of people's consumption.In the context of consumption culture,the pattern and secularization of the production of large female main dramas make the audience immersed in the cultural atmosphere of consumption.and aesthetic desire of aesthetic subject,"the emphasis of the negative rebellious and the" pseudo "feminism is not only the most intuitive and important factor in the audience's aesthetic psychology,but also the negative aesthetic psychology of the audience in the aesthetic process.The theory of Cultivation Theory holds that TV environment exerts a subtle influence on the audience,the current audience's consumption aesthetic characteristic of the big female main drama is not so much the audience's aesthetic experience of excessive pursuit of entertainment to death as the producer of the big female main play pursues the economic interests blindly,lacks the innovation consciousness and the artistic sense of responsibility,Large-scale production of patterns and secularization of the big female TV drama caused by.Therefore,the paper puts forward corresponding suggestions and strategies from the audience,the communicators and the national three levels,in the hope that the big female drama can get more long-term development.