Research On The Evolution Of China's Musical Talent Shows From The Perspective Of Consumer Culture (2008-2018)

Since the reform and opening up,along with the rapid development of China's economy,China has begun to change from a "production-oriented" society to a "consumer-oriented" society under the influence of foreign culture and institutional reform needs.When material conditions are gradually enriched and living standards continue to rise,people are no longer satisfied with the consumption of specific commodity forms,but turn their attention to cultural goods,hoping to meet their spiritual needs through the consumption of cultural goods symbols.In this context,based on the viewing spectacle of the foreign TV program "American Idol",Hunan Satellite TV began to prepare for the first music show in China.From the earliest "Super Boys" to "China has hip hop",China's music talent show has gone through 16 years.As a typical text of consumer culture,the music talent show is like a roller coaster in the name of entertainment.It has its own development track in the past ten years.So what is this trajectory? Is the change in the roller coaster to the audience today good or bad? What factors are affected by the progress? How can we let it walk on the right track? With the consideration of these issues,this article uses literature analysis,comparative analysis and textual research to analyze the evolution of China's music talent show in the past ten years,and to explore the development track of this roller coaster.The full text is divided into six parts.The first part is the introduction,which mainly introduces the reasons and significance of the selected topics,the related research summary,the definition of related concepts and the research methods and innovations.The second part summarizes the development history of China's consumer culture and music talents,and summarizes The intrinsic connection between consumer culture and music talents provides a basis for text research.The third part starts with the three characteristics of consumer culture,and sorts out the evolution of China's music talents.The fourth part is based on China's music talent program.The metamorphosis trend is analyzed from three aspects: media technology,media policy,market competition and cultural self-confidence.The fifth part is the conclusion,through the analysis of the evolution process and trend of music talent show,from culture and economy.From the perspective of the audience,the advantages and disadvantages of this trend are discussed.It is believed that this roller coaster has driven the economic development,enriched the cultural connotation of China,and provided the public with a leisurely way,but in contrast to consumerism.Prevalence,social instability,and loss of cultural responsibility.Finally,it is pointed out that the roller coaster of China's music talent program must adhere to the spirit of innovation,correctly guide social values and strengthen marketing thinking in the process of driving,and continuously provide continuous vitality for the Chinese media market.