Based On Consumer Behavior The Liangzhu Museum To Commemorate Product Design And Research

The development of museum souvenir is not only a technology and economy process, but also seen as a human cultural inheritance, and even the accumulation of innovative behavior.Culture leisure, as an important form of modern leisure, museum has a unique advantage. In recent years, museums and tourism industry have taken great development in China. Developing souvenirs with unique museum features has become a new way to express culture information of the museum.This development not only helps to improve the museum's social and economic benefits, but also improve the characteristics of tourism industry. It will be a new integrating point of museum and tourism. Museum souvenirs were given with the local characteristics, culture, personality and artistic taste. Museum has the advantage of the development of tourism souvenirs, since its rich collection of culture resources. Development and production of museum souvenirs have practical, appreciation and collection value, can highlight local personality of history and culture, stimulate the desire to attract people to buy and will give our city and state pride and economic benefits.This article focuses on the analyses of souvenirs developing and marketing of history and culture museum based on the perspective of consumer behavior. We brought out a new way of designing history and culture museum souvenirs based on customer behaviors analysis of Liangzhu Museum. Finally, a set of museum souvenir designing is proposed for the related design taking guidance and reference in the future.