| The development of social media(computer-mediated) provided opportunities for the expression of TV shows under the transnational, cross-culture and cross-media context. The booming of South Korean variety shows in China should thanks for the development of internet, as they gained a huge number of fans in the recent years. In 2012, the authorisation import fee of South Korean variety shows is approximately 7,000 US dollar(USD) per season, which dramatically increased to around 100,000 USD per season. Meanwhile, the output of programme copyright of South Korean variety shows broke through 500 million USD, as well as its good well. It is possible to say, in order to analyse and evaluate the acceptance level of South Korean variety shows to Chinese people, it is necessary to consider the text and the audience groups. According to the micro-level analysis, it could be said the producer of South Korean variety shows are outstanding in text organisation and target segmentation analysis.In this research, it would discuss several sectors including:1. The background analysis of South Korean variety shows particularly in transmission areas. e.g.: Social media is becoming popular, what are the characteristics of the audience in China; what are the differences while people are watching traditional Chinese TV shows and South Korean variety shows?2. To analyse the text, which will covers the primary texts, secondary texts and the third level text, those text will mainly focus on the types of South Korean variety shows, the analysis of the characteristics of symbolic texts, the feelings and comments of the shows from Chinese audience, and the influences to audience.3. To explore the audience rating of South Korean variety shows. For instance, the emotional feeling of the audience, the understanding of the shows of the target audience, how do they feel about the text which is based on the culture of another country, and the impact of the texts to the audience?... |
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