The Research On The Narrative Of The Cultural Variety Show The New Palace Museum Under The Vision Of Reception Aesthetics

In recent years,cultural variety shows have been booming,stand out among many programs,and are deeply loved by the media and the public.The organic combination of culture and entertainment enriches the audience's spiritual world in a relaxed and pleasant atmosphere.If cultural variety shows want to carry forward traditional culture effectively,they should find ways to arouse the audience's interest and make them actively accept it in the process of watching,which is very consistent with the theory of reception aesthetics.The author selected the unique innovation in the past two years,get a younger audience favorite "The New Palace Museum" shows as example,combining the theory of reception aesthetics of narrative research,trying to explore cultural variety how to attract the audience on the construction of a narrative text,especially to win the attention of young group,at the same time let them move to accept when watching,so as to promote cultural reception.After clarifying the development process and acceptance environment of cultural variety shows as well as the general situation of the program "The New Palace Museum",the author makes a comprehensive text analysis of the program.First,combining the theory of "potential readers" to analyze the narrative elements of the program,it is found that the program fully grasps the target audience in the creation process,and tries its best to meet the needs of young audiences in the creation of narrative theme,subject,space and structure.Secondly,combining the theory of "calling structure" to analyze the narrative skills of the program,it is found that the program creates blank and uncertainty through the narrative skills of blank calling,negative calling and emotional calling,so as to improve the subjective initiative of the audience and stimulate their participation and imagination.Thirdly,through the analysis of audience comments,it is found that the overall reception effect of the program is good,but it also needs to arouse reflection from the negative comments of the audience.Finally,based on the above analysis of the narrative elements,skills,reception effects and reflection of The New Palace Museum,this paper summarizes the inspiration for the narrative of cultural variety shows.In terms of content planning,we should first base ourselves on local culture and enrich the subject matter of the program.Secondly,we should have the courage to break the cycle of homogenization and pay attention to the innovation of program forms.Finally,stars should be selected reasonably to build the bridge between culture and audience.At the level of text creation,the first thing to do is to make good use of modern media technology and tell stories with diversified ways of presentation.Secondly,we should pay attention to the soft narrative,balance culture and entertainment,and realize the combination of education and entertainment.Finally,we should pay attention to start from the Angle of micro-narration,and begin the narration from the Angle of popularization,modernization and story-telling.