Research On Barrage Interaction In Network Variety And Webcast

The continuous development of Internet technology has brought about the fusion and upgrading of communication patterns.The characteristics of interactivity,instantaneity and convenience of the network satisfy the diverse and individual needs of the audience and create a brand-new mode of media operation.Contemporary new media products are not only embodied in the entity form of unidirectional information output,but also more in the process of interacting with the audience.The interactive form is the main way of communication between the creator and the audience.With the state's efforts to promote the development of new and high technology industries,new media have developed rapidly.In 1997,the barrage technology was born in Japan and was used by domestic animation website in 2007.It has brought new technical support to the interaction of new media and deepened the degree of adhesion between the disseminator and the audience.Through the media of the barrage,the audience interprets the content of the media in multiple perspectives,and even gives "two development" to the content of the works,which has opened up a new field of view for the research and practice of the new media interaction.This paper takes the important carrier of the Barrage as the main research object in the network variety and network broadcast,and discusses the problems of the new media interaction in technology research and development,enterprise operation and cultural communication.The aim is to provide theoretical and practical support for the development of the new media interaction.This paper adopts the research method of combining macro and micro perspectives,starting from the macroscopic view of new media ecology.This paper studies the process and transformation of the interactive development of new media,and analyzes the characteristics and manifestations in the process of interactive development of new media.The status quo of technology,policy,culture,needs to conduct a comprehensive analysis,focus on refining,research and in-depth analysis from three aspects of individual and collective,the media environment,from the macro to grasp the characteristics and rules of interactive development of the new media era,and actively explore the path planning and Internet plus the basic development strategy.From the micro perspective,the network live and network variety show are only two bearing platform in the interactive application of the barrage,but they are also the relative blind spots of the current research on the interaction of the barrage.At the same time,the author studies the interactiveenvironment of the new media,and selects the network live and network variety show as the micro breakthrough point,which can provide the powerful theoretical support for the research of the application and the characteristics of the new media interaction.By combing and analyzing the interactive development environment of the new media,taking the network variety and network live as examples,this paper puts forward that the future new media interaction should start with strengthening the media content control and improving the interactive quality.On the basis of maintaining its own advantages,the interactive experience and self expression of the user in the new media should be emphasized.With the help of the special interaction between the context of the new media,the multi-layer and cross field development will be realized,thus bringing a new interactive experience to the user,which is of certain reference for further promoting the interaction of the new media.