The Present Situation And Development Strategy Of Interactive Video Barrage

The advent of the Internet era will spread more and more new products to the general public.When traditional video sites are increasingly looking for opportunities in transition,a new mode of information dissemination: Video + networking appeared.Its main content is the barrage,barrage refers to the users to watch video,subtitle comments appear on the screen,like a bullet barrage formed in the video screens,while playing on the screen to open a text space.In 2007,Chinese first barrage site Acfun was built.And in 2008 launch barrage function was exploited,it attracted China's first batch of "barrage tribe".This paper analyzes the significance and value of the barrage by reviewing the development history of barrage and scene,the types and features of the barrage,the cultures,technology,marketing aspects of the barrage.This paper surveyed the audience interaction research of the barrage,and found the bottlenecks in the development process and difficulties of barrage.The barrage's video website is facing a series of difficulties,like the impact of independent aesthetic audience,copyright infringement,vulgar content supervision difficult and profit model fuzzy.As a new product of the field of information dissemination,the barrage let people see the opportunities and challenges of the future.The barrage of video sites in the development process,the problems can not be underestimated.Combined with the development and characteristics of the barrage,proposed to strengthen the management of construction supervision,copyright,development and users of the barrage movie incentive strategy to deal with the problems.To solve the questions of barrage in the development will help the development of this new mode of transmission,and it is going to be better and better.