Interaction: The Study Of Chinese Barrage Site

Along with the development of, the Internet population becomes increasingly larger. China’s Internet users have reached 6.88 billion by the time of December 2015,online time up to 26.2 hours per week. The Innovation of technology makes the network increasingly niche and refine. Modeled on the Japan NicoNico barrage site---Acfun barrage website of China came into being in 2007 under this background. BiliBili was born in 2009 and two coexisting situation are formed in China, each with a large and loyal base of fans. Barrage site idol is the unique product under the unique circumstance of barrage site in China. It is different from traditional media star and grandstanding network reds. Barrage site idol puts their works on the Internet only by their own interest and hobby, which is from cover and flip their favorite song, and it attracts a large number of stable barrage site idol fans. Barrage site has its own unique interactive features. First of all, the user’s viewing behavior no longer takes place in the isolated state, but in interaction with other barrage users; secondly, the barrage site image is different from the idol shaped by the mass media, because its popularity is all dependent on interaction with the audience. Therefore, interaction is an important feature of the barrage site concern.The paper study the two focus groups-- fans and idols of barrage site. We will take the ways of questionnaire survey and depth interview in multidirectional interaction angle, and questionnaire survey is conducted on the barrage site audience, using SPSS data processing analysis software to analyze the questionnaire results, performed to validate the assumption. Depth interview research is conducted on the barrage site groups, and we will sort out the interview results. The ultimate goal is to obtain the basic situation of the two groups from the empirical research and the specific situation of mutual interaction. At the end of this paper, the author puts forward the personal view of this phenomenon, which is a reference for the academic community.