Study On Financial Performance Of Listed Companies In Publishing&Media Industry

As our market economy becomes complete gradually, and the theory of enterprise performance evaluation at home and abroad has developed into a relatively mature evaluation system, it has been used in many areas to help the decision-makers to better know the business running. In this way, a good performance evaluation system can be activated throughout the organization. However, Chinese publishing media enterprises entered the capital market late, transformation and Financing also faced difficulties. So for those listed enterprises, what about their operating performances? How to evaluate?From this point we try to regulate the operation and achieve better business development cycle. However the study on this problem is less, which is not fitful for domestic media enterprises, dreaming of becoming bigger and stronger. So finding a proper evaluating system of Chinese publishing and media performance evaluation is very necessary.This paper reviews the domestic and foreign theories of performance evaluation system, combined with our publishing industry performance evaluation researches,knowing that researches on performance evaluation in published industry is very few currently, the quantitative evaluation of performance is less. Based on this, the paper analyzed and compared several common methods of performance evaluation, combined with the characteristics of performance evaluation methods of China's state-owned enterprises and China's publishing industry, selected Gongxiao xishu method to quantitatively evaluate the comprehensive financial performance. Finally 10 listed publishing and media companies' financial data in 2004 were chosen to analyze as an example. Result shows that the consolidated financial performances of Anhui Xinhua Media Co., Ltd., Central South Publishing & Media Group Co., Ltd. and Jiangsu Phoenix Publishing & Media Co., Ltd. rank the top three, then are Tianzhou Corp., Time Publishing& Media Co., Ltd., Chinese world of publishing and media shares Ltd., Central Plains media Co., Yangtze River Publishing & media Co., Ltd., Northern United Publishing &media Co., Ltd., Shanghai Xinhua media Co., Ltd. rank last. The consolidated financial performance indicators before and after correction effect the total scores a lot, especiallyto Tianzhou culture Corp., and Central Plains media Co.,Ltd.. Results and data analysis are made and suggestions are advised. From this point, it also reflects that Gongxiao Xishu method for publishing and media companies listed company's financial performance evaluation is applicable.