Audience Study Of "Luo Ji Thinking" From The Media Knowledge Program In UGC Language Environment

The content is king,and the flow realization is the most prominent feature of the "Internet +" era.Under the impact of new commercial changes,television media are faced with budgetary tightening and audience distraction and other problems that need to be solved.The Internet gives personal content output more space to play,and the UGC production model has grown into the main mode of content output at this stage.From the micro-platforms such as WeChat and Weibo to the necessary App on the mobile Internet device,the user-generated content model has emerged to use its own "time surplus" to produce professional content.The category of knowledge represented by "Luoji's Thinking" is unique in the entertainment environment of the media and is sought after by all walks of life.The author takes "Luoji's Thinking" and its derivative App platform as examples.Through the form of audience questionnaire and one-on-one in-depth interviews,we try to excavate the behavioral characteristics of the audience from the media and watch the psychological changes.In the face of the rapid development of the Internet society,the rapid changes in Internet thinking and the flooding of fragmented information have caused most of the audience to have symptoms of "knowledge anxiety" and have a desire for personal advancement and lifelong learning.Reading is the most effective way for individuals to improve and grow.Luoji's thinking is the first to provide a screening "learning tool".With sharing as the main method,he leads the audience to use limited time to increase efficiency and become a "knowledge service provider" in the field of knowledge.After generating fans and traffic through content,"Luoji" conducts fan community management,generates fan economic effects around Luozhenyu's "personality charm body" through recruitment and diversification operations,realizes further knowledge realization,and combines knowledge dissemination and commercialization.Explore and plan.The "Luoji's Thinking" type of knowledge dissemination model has become many examples that have been emulated by the media.Such business models have produced mixed evaluations among the audience.From the perspective of the dissemination of knowledge content,"Luoji's Thinking" links together new terms such as "Internet Thinking","Time Management" and "u-disc Personality" that are close to life and reality,and tries to lower the audience's acceptance threshold through the second reading of books.To help the audience achieve the goal of receiving knowledge efficiently and cheaply,how this method and method influence the audience's receiving angle,and whether the received knowledge is effective,etc.The issues that this article wants to discuss and study.The secondary dissemination of the content of books by the media is still in the exploration stage,and the way of lifelong learning of modern people has become more and more dependent on the Internet.The values and content of knowledge conveyed by the media have a very important influence on the shaping and formation of audience values,including behavior in social roles.On the basis of the analysis of Luoji's thinking program content,business realization mode and communication mode,the author tries to sum up the content and consumption mechanism of more lasting and reasonable knowledge from the media under the shared economic system.To propose sustainable development strategies and disseminate opinions for the self-media of knowledge class,thus leading the knowledge economy to form a positive cycle.