The Research Of Methods To Shaping National Image By Historical Photo-image Dissemination

Historical photo-image is a relatively broad concept,we can roughly divide it into artificial imitation image and mechanical reproduction image,the research of this paper is based on the latter.It can reflect the things and environment at a certain time of history vividly and objectively.It condenses the historical facts and has the nature of being present and literature.Therefore,the transmission of historical photo-image can convey historical information and reproduce the historical situation,and it can also be used as the data of historical study.The Historical photo-image shows the characteristics of and the development process,the mapping from the side the outline of the national image,and will affect the audience's perception of national image,which we can said that the historical image is an effective way to build the national image by itself.The National image research has always been the focus of academic circles,especially with the improvement of China's comprehensive strength,more domestic scholars focus on this.However,the definition of the concept of national image is not uniform,and different disciplines interpret it from different angles.The national image has multi-dimensional features,they are both contradictory and unified,national strength and mass communication are two important factors that influence the image of the country.To build the national image need a resultant force by "self" and "others",sometimes the former can affect the latter.When "self-image" and "other-image" are coordinated or even more consistent,the national image tends to the country itself.The content subject of "national album" of Xinhua News Agency Documentary is the historical image of our country,so it has certain research value,and some characteristics of this column can be found through the research and collation of the series of micro-documentaries.In terms of content selection,this program tends to select topics related to the festival,as well as historical photo-image which has historical features,expressive force and emotional power.On the image narrative,"the national album" mainly uses the historical photo-image in the form of mutual combination with oral history.There is a detailed link between the main and secondary stories,through the history of the individual story mapping the history of the country,with individual perspective reflects the macro narration.In terms of post-production,the program uses means of technical and auxiliary sound to restore the historical scene as far as possible without changing the image fact,so that the recipient can feel as if he is on the scene.In the broadcast of the column,"national album" Each period is shorter,and multiple platforms synchronous push,more in line with the current audience's fragmented reading habits.Combined with the research of "national album" program,this paper summarizes several paths of historical photo-image dissemination to build national image.Firstly,the implicit agenda setting produces synergy.The historical photo-image dissemination implicit setting the agenda of national image can make the audience's attention to the framework of historical truth under a topic,and implicit guide the audience's cognitive direction.These topics can be related to the various fields of national image,and then generate the resultant force to shape the three-dimensional national image.Secondly,expand the themes with small topics.The historical photo-image dissemination is good at using the personal Angle of view to map the grand narrative.It can transform the image of the country into portion.With small topics expand the themes is a kind of shaping method with affinity and can alleviate resistances of domestic and foreign audience to the "educational propaganda".Thirdly,through two public opinion fields.The dissemination of historical photo-image exists in both official and private public opinion fields.And the smaller the deviation of the two public opinion fields,the more conducive to the construction of national image.Therefore,the historical image in the dissemination process to integrate and open up two public opinion field is very important.Fourthly,integrating media advantages.The historical photo-image transmission should be adapted to the media in shaping the national image,fully utilizing the advantages of new media and traditional media,and integrating the advantages of various media platforms.