Research On Network Live And Marketing

The technique driven of internet industry is changing people's life from many of aspects,such as economy and entertainment.Moreover,as smart phone is becoming universal for customers,webcast emerged as a brandnew media platform and is experiencing a rapid growth with their unique characteristics.Also,capitals have started to analyzing how to generate profits with webcast platform using marking approaches.This paper first studied the development history of webcast platform,analyzed webcast platform's characteristics.Furthermore,this paper analyzed the reason of why people are attracted by webcast platforms from views of user experience and their satisfaction.Because of the “fans economy”,capitals are attracted by those webcast platforms that have a large number of fans.I compared the webcast marking with the traditional marking resulted that webcast marking is faster,has a better interaction with customers,can generate more customer loyalty and is wider spread than the traditional marking.These advantages are resulted from the fact that the webcast marking can bring customers with the most real experience of consuming.On the other hand,the webcast marking is still on the early stage having insufficient of supervision,contents and innovations.It still has a long way to become a mainstream of marking approach.