Research On The Communication Strategy Of "Helping Farmers Live Broadcasting"

In 2020,under the influence of COVID-19,the "home economy" and "content economy" will prevail,and the Internet live streaming industry will emerge.The "e-commerce + live broadcast" model has driven the rapid economic development,and more and more people have achieved financial freedom because of the live broadcast e-commerce industry.Live broadcast e-commerce has become a "new outlet" in the economic industry in the eyes of ordinary people with its low threshold and high return.After the country has successively promulgated the "Rural Revitalization Strategy" and "Guiding Opinions on Promoting E-commerce Targeted Poverty Alleviation" and other policies to support the poverty alleviation of farmers,how to use the live broadcast platform to implement the "live broadcast + e-commerce" model to drive special agricultural products and The development of rural tourism has become the new development direction of the live broadcast e-commerce economy.The author of this subject researches the communication strategy of "helping farmers live broadcast",which is of great significance.This strategy model is conducive to the development of emerging industries and provides useful suggestions and guidance for future industrial models.Therefore,the author of this article will focus on researching the emerging economic model of "helping farmers live broadcast",using literature analysis,quantitative analysis and case studies as auxiliary research tools,focusing on how to spread "Live broadcast of helping farmers" Going forward,so that every rural family can participate in driving the development of the rural economy,and the method of dissemination will mainly rely on the popular short video platform.In addition,the author will also point out the problems that need to be solved in the process of "helping farmers live broadcast" through rigorous research,and propose a more feasible solution,hoping that through the study of this topic,it will be able to help farmers the broadcast and development of the live broadcast industry provide suggestions and suggestions that can be used for reference.