Research On Basic Features And Development Strategies Of News APP Columns

News apps have become the main channel for mobile audiences to obtain news and information.Committed to do vertical information classification of column section is particularly eye-catching performance,these columns of the trend of development to adapt to the audience fragmentation,satisfy different groups of preference information,the platform media convergence faster,to carry out the change of dissemination of news practice,strengthen the platform to communicate with the audience on the stable status,and has played an important utility in the competition,profit,etc.Exploring the basic features of news APP columns and proposing the development strategy of news APP columns have significant theoretical and practical benefits for news APP columns and even the whole news communication industry.In this paper,starting from the related theory of media brand construction,combing the basic concept of news APP columns and development present situation,combining with netease news APP famous columns "relaxed moment" case,spread from column positioning,column identification system,column and column maintain four aspects,analyzes its advantages and disadvantages;And radio,book,magazine APP three representative non-news APP columns transverse comparison,summarizes the basic characteristics of its development,and look forward to the future development trend of the news APP section:platform strategy more normalized,user training system:specialization,content consumption scenarios and intelligent interactive operation.Finally,combined with the feature of the era of mobile news,put forward the overall development strategy in today's news APP columns:combined with the feature of mobile audience in columns positioning,reduced population social group attributes,and improved the user's behavior tracking;Integrate the concept of"as a person's brand" into the development of column identification system,create unique column personality,and attach importance to the relationship with the audience.Follow the trend of socialization,set up social scene,expand the thinking and path of program communication.Strengthen the professional construction of the content,balance the relationship between professionalism,interactivity and entertainment,and maintain the image of the column.