On The Evening Television News Program In Nanjing Area Gains And Losses And Its Development Countermeasures

By carefully analyzing plenty of data, illustrations and news examples, the dissertation gives a persuasive conclusion that after several years' development, the news programs towards the evening in Nanjing region are successful on the whole and had created their own ways. This dissertation deeply delves into the reasons of the success of some famous TV news programs including Nanjing Zero Distance , the Live of Nanjing, etc by analyzing the form and the contents of the news.Undeniably, those TV news programs have their own shortcomings. The dissertation also makes a research on the problems of those programs: the tendency of the vulgarizing of the news and the increasing number of the reports on the odds and ends of the accidents; the competition' s negative influence on the personal integrity of the journalists; the over-emphasis on the watching rate; the getting-low efficiency of the news. etc. , Those problems are the tough challenges to the people engaged in the media, esp. those who are concerned with the news prog, ams towards the evening.The aim of analyzing the news programs towards the evening in Nanjing region is to work out the experiences and lessons for the future development of the counterparts in other cities. The dissertation renders 3 solutions: 1. To stipulate acts on regional news to guarantee the healthy development of journalism. 2 the share and the interaction among multi-media promote a great, prosperous and positive news atmosphere. 3. Winning continuous developing momentum by innovation and brands-creating.