Grass Roots Carnival On Network Short Video:The Research On Kuaishou Subcultural Phenomenon

In recent years,network short video has already been the middle of a whirlwind in the Internet.Kuaishou is the best of short video applications.Grass roots assemble in Kuaishou,express themselves by vulgar performing style,abreact mood,create subculture,and set off a wave of carnival.Ethnography research method and questionnaire are used in this paper.The objective is Kuaishou subcultural phenomenon.First,from network short video has been the middle of a whirlwind in the Internet,and Kuaishou has been the best of short video applications,this paper will comb the sequence of Kuaishou subculture,and generalize the characteristics of Kuaishou subculture.Second,this paper will describe the phenomenon of Kuaishou subculture,find the carnival state of Kuaishou subculture,and analyse Kuaishou subculture with carnival theory of Bakhtin.Thirdly,this paper will discuss the reasons of Kuaishou subcultural phenomenon in audience,Kuaishou,media,government and society aspects.Finally,this paper will explain the end-result of Kuaishou subculture,and give advice for leading it develop well.