| Relying on the background of Web2.0 era,short video application has gradually become popular and become a lifestyle favored by the young generation.As a rising star,"DouYin" short video has rapidly grown into a leader in the short video industry with its unique social positioning of music.This paper takes "DouYin" short video APP as the research object,and attempts to explore the user cultural practice,youth group identity and future development of "shake sound" short video from the perspective of future subculture.This paper is divided into five parts.The first part is the introduction,starting from the development status of short video and "DouYin",explaining the origin of the research,defining the research object and scope,summarizing relevant academic literature,proposing research problems and selecting corresponding research methods.The second part is the basic analysis of the research object "DouYin" short video,including the industry background of "buffeting" short video development,the development process and transformation of "DouYin" short video itself,as well as the specific analysis of the music social mode in "DouYin" short video.The third part focuses on the analysis of young users of "DouYin" short video from the perspective of post-subculture,selects the theory of"participatory culture" to make a fine division of user types,and makes an in-depth analysis of their roles in the real and virtual("DouYin")space behind the use of "DouYin".The fourth part of "DouYin" field shows the characteristics of the after subculture of analysis,combing the cultural practice type "DouYin" group,the fifth part of "DouYin" the future of the relationship between the mainstream and to think,under the background of co-figurative culture "after" discussed the possibility of communion instead of compiling,put forward when the trill "initiative to mainstream,mainstream culture voluntarily join"trill "can do" sometimes-complex mix-and-match I in you "the communion of the scene. |
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