Research On ManHantune Communication On "KuaiShou" Short Video Platform

As a folk song style in ordos region of Inner Mongolia,ManHantune has a long history and profound cultural significance.It is the historical witness of the fusion of Mongolian and Han cultures.In 2008,he was listed on the national intangible cultural heritage list.he protection and inheritance of ManHanTune has always been an important work agenda of the local government.With the arrival of the new media era,the communication mode of ManHantune is constantly updated and changed,among which the most prominent is the communication in the "kuaishou" short video platform.Starting from the micro perspective,this paper places the case study of the spread of ManHanTune in the macro proposition of the innovative inheritance of intangible cultural heritage in the new media era,which has important practical significance for the protection and inheritance of intangible cultural heritage.This paper studies the communication activities of ManHanTune from the perspective of communication.On the premise of comprehensive application of theories and achievements in the field of communication,this paper combines the method of content analysis and in-depth interview to discuss the following four aspects:The frist part is to comb the media form of ManHantune.Based on Hart's Media System theory,this paper makes an in-depth analysis of the communication forms of ManHantune in the oral communication era,text communication era and electronic communication era.This paper analyzes the development context,communication characteristics and existing problems of ManHantune communication media,and finds out the different communication landscape of ManHantune communication in the field of fast hand.The second part analyzes the content of the short video platform of "Kuaishou".To depict the whole ManHanTun communicator and audience,on the basis of classification of ManHanTune short video works,in combination with communication and musicology,on the basis of research results,the content analysis indicators are divided into the overall sample index and category analysis indicators,in order to quickly ManHanTune short video works in quantitative and qualitative analysis,the specific characterization were detailed.The third part is about the evolution and expansion of ManHanTune in the"KuaiShou" field.On the basis of this research,this paper finds that,compared with the previous modes of communication,diffuse modulation has changed and extended to different degrees in the field of fast hand from four aspects:space-time,scene and ideology.The specific manifestations are the high autonomy in time selection,the regional gathering within the space scope,the virtual presence of sensory coordination,the return to nature of performance scenes and the spontaneous approach to ideology,and the emergence of this communication phenomenon is closely related to the media ecological environment of folk art communication.The fourth part is the existing problems and Suggestions.There is still a long way to go to inherit and carry forward the intangible cultural heritage culture.How to introduce it into the specialized track and actively catch the "leading" train of intangible cultural heritage is an urgent problem to be solved.In view of the deficiency of split alienation,age gap and geographical limitation in the course of communication,this paper puts forward corresponding reasonable Suggestions from four perspectives of communicator,communication platform,official force and communication audience.