The Research Of Interaction And Integration Between Traditional Media And New Media On Emergencies Reporting

With the rapid economic development of China in recent years,social contradictions have gradually increased,and the natural environment has also undergone great changes,leading to the occurrence of a lot of natural disasters and disasters.In many domestic emergency reports,the new media is undoubtedly the fastest growing force in the development of emergency reports in recent years,with its rapid development and great influence,which makes the traditional media,originally in the center of discourse power,face a huge impact.More and more people have developed the habit of "mobile phone without hand",and most of the time is to browse the new media on the APP to receive information,the flourishing of new media has made other traditions have to seek breakthrough and its integration.Compared with the traditional media,the arrival of the new media era has undoubtedly injected new vitality into it,and the interaction between the two has gradually stepped into a stage of prosperity.The number of deaths and injuries of the "East Star" passenger ship sinking in 2015 has reached more than 400 people,which has caused great social concern and caused great social impact.Therefore,this article takes the "Oriental Star" passenger ship sinking incident as a case.This paper reviews the history of emergencies in the history of China in 2008 and summarizes its characteristics,thus it can be seen that the government has gradually relaxed the incident report before 2008,which provides a good place for the use of new media to report emergencies.With the continuous progress of media technology,the interaction and integration of traditional media and new media has become more obvious since 2009,so the combination of traditional media and new media coverage of sudden events has become the inevitable trend of social development.Through the method of content analysis,we collect 238 samples of "the star of the East"in the column of the traditional media "the broadcast of the news" and the 162 samples of the new media @ CCTV news',which can sum up the advantages of the new media and the traditional media in the process of interaction and integration.Of course,the interaction and integration of traditional media and new media has just entered the best place,and we need to reflect on the existing problems in time.Both the new media and the traditional media are aimed at disseminating information in order to present emergencies in the best way to the public,so the good interaction between them can sometimes complement each other and contribute to the development of the two.However,compared with the traditional media,the new media has more modern features and its changes are very rapid.Therefore,the traditional media need to be adjusted according to the requirements of the times,which reflects the value and significance of this study.