Research On The Production Strategy Of Short Travel Video Content

With the increase in the number of short video users and the continuous subdivision of various categories,the demand for vertical content continues to grow.Among them,travel is one of the areas with short-term development potential in the short video industry,and is increasingly favored by users and capital.This article takes travel short video as the research object,analyzes the current development status,classification and characteristics of travel short video through questionnaires,case analysis,social practice,and literature research methods,and combines the graduation work "Departure" Creation experience and dissemination situation,found and summarized the problems of such short videos,proposed optimization strategies,and provided references for travel short video creation.First,the literature research method is used to sort out the development status of the travel short video field,and the travel short video has the characteristics of short duration,simple shooting equipment,outstanding personality and strong spreadability.Secondly,it analyzes the travel short video cases and short video head blogger's works that have gained high attention on the Internet,and concludes that the common methods of travel short video content production are improvised recording,micro-narrative and mobile editing.Again,through case analysis and creative practice,it is concluded that travel-type short videos have problems in the content production process,such as the mode of content production,the selection of short duration,the single angle of the picture,and the excessive placement of advertisements.Finally,based on the data of the previous questionnaire survey and case analysis,combined with the creation experience of graduation works,a development strategy for the production of short travel video content is proposed.First,in terms of content innovation,we should start with vertical subdivision and copy stylization,highlight the topic selection,and have a novel perspective.Second,in terms of form production,the selection of titles should be moderately and accurately summarized to ensure the content,the cover production is fine,the information is covered,and the video is displayed in a series of broadcasts to complete the presentation.Third,in terms of technical application,it is necessary to flexibly use shooting techniques,personalized editing,and improve viewing.Fourth,in terms of value presentation,pay attention to the appropriateness of emotional output,advertising placement,humanistic care,and highlight social value,while using close-upshots to increase human expression.It is hoped that the analysis of the current status of travel short videos,the summary of existing problems and the proposal of optimization strategies can provide a new reference for the sustainable development of future travel short videos.