The Influence Of Fashion Magazine On The Consumption And Lifestyle Of Young White-collar Workers

Since the reform and opening,China has entered a new era of economic transition and social transformation.The rapid development of the economic and the mass media technology have made popularism in the context of mass communication prevalent in China,especially China's first-tier cities(Beijing,Shanghai,and Guangzhou).The rapid economic development depends not only on the strenuous improvement of productivity,but also on the constant enrichment of cultural life and the pursuit of lifestyle and quality.The emergence and growth of the middle class has caused the original class stratification to be broken.Since the new class boundaries have not yet been fully formed,the middle class in China today is not very stable in its way of life.There is no clear taste as a cultural capital to define groups.With the continuous change and development of media technologies and media representations,a series of cultural carriers and cultural symbols,such as the voice and images of mass media dissemination,are constantly influencing people's lifestyles and consumption concepts.In this environment,the young white-collar workers living in big cities began to seek ways to acquire new cultures and ideas with their imagination of modern life and their pursuit of cultural capital.The magazine of the fashion life has played such a role as an important form of cultural imagination and has appeared in contemporary Chinese society.Since individuals'behaviors and lifestyles have a certain degree of initiative,it is only in certain social and cultural contexts that such a middle-class lifestyle can be adopted by many young white-collar workers and emulated as a culture with certain social superiority.This article takes the fashion lifestyle magazine's representative "Fashion" magazine under the fashion media group as the research object,and discusses how the mass-transmitted cultural products under the consumer age are used by the audience and influences their consumption and lifestyle.The introduction part introduces the research background and research objects,as well as the main framework for the study design including the details of the materials and analysis.The first chapter takes "Fashion"magazine as the research text,mainly discusses the media production of the "middle class" cultural imagination in the context of consumption.The second chapter communicates through the different positions of the consumers of "Fashion" magazine and spreads it to fashion magazines.The concept and operational logic of the interpretation of the concept of "Fashion" magazine influence consumer spending and behavioral choices of subjective factors,the third chapter analysis of "Fashion" magazine for young white-collar workers on lifestyle,group identity construction,material practice and the resulting A macro analysis of the negative impacts,Chapters 4 reflects on the review and summary of the fashion and magazine consumption and lifestyle of young white-collar workers.The paper on such a cultural phenomenon mainly explores the following two questions:First,why the young white-collar workers in the process of building their own lifestyles are influenced by mass media such as fashion magazines and choose such cultural products as Building a channel for personal consumption;Second,how does a fashion magazine that continuously presents middle-class lifestyle imaginations influence the consumption and lifestyle of this group of young white-collar workers?The transcripts presented in this paper were obtained from interviews with the editors and more than a dozen mainstream consumers of "Fashion" magazine.