| With the development of society and the change of times,people's way of life presents new characteristics of the times.As one of the mass media,travel magazines not only spread travel information,but also spread information about every aspect of daily life.Because of its close relationship with daily life,the lifestyle presented in the magazine can reflect the present situation of Chinese people's way of life.In this context,it is of practical significance for the author to analyze the way of life constructed in travel magazines.This article selects the representative travel magazine "Fashion Tourism" as the research sample,and probes into the following three questions.First of all,by analyzing the samples,using the qualitative research method,according to the data needed in this paper,the content analysis of the lifestyle constructed in the magazine is carried out.It objectively presents the characteristics of surface life style constructed by fashion tourism.Secondly,it uses the content analysis method to analyze the semiotics of the magazine text.By decoding the text of the magazine,the characteristics of lifestyle advocated by the travel magazine are summed up.Such lifestyles tend to lead the way of life and are representative of fashion and popularity.It usually plays the role of guiding the general public,advocating the idea of "enjoyment","freedom","luxury" and "individuality".But at the same time,it has certain cultural characteristics,and it does not emphasize the enjoyment of material life blindly.Finally,in the dual social background of the development of consumer society and traditional media,from the social angle,the media angle and the audience angle,this paper makes a summary of the life style constructed in the fashion travel magazine.In a word,as the traditional mass media,tourism magazine not only caters to the characteristics of life style expected and yearned by the audience to a certain extent,but also spreads the new concept and trend of life style. |
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