Research On The Self-presentation Of Single Female White-collar Workers On The Stranger Social Platforms

The Single Female White-collar Workers defined in this study refers to the single female group 25-35 years old,mainly engaged in non-physical labor and has a higher education level and stable professional income.Under the influence of social and own factors,the social needs of single female white-collar strangers are stronger and the demand level is richer.However,at present,all kinds of stranger social software running in the market are mixed,which can not meet the social needs of single female whitecollar workers,which leads to the low utilization and retention rate of single female white-collar workers on stranger social platform.Therefore,this study takes Single Female White-collar Workers as the research object,analyzes their self-presentation motivation and present situation on stranger social platform,and explores the influence of single female white-collar self-presentation on interpersonal communication and stranger social industry.For single female white-collar self-presentation and stranger social platform to improve the operating environment,improve product quality and other advice.In this study,Mo Mo and Tan Tan as the head stranger social platforms is the research platform,and the single female white collar group is the research object,as well as the context is single female white-collar on the stranger social platform selfpresentation.Participatory observation,in-depth interview and content analysis were used to collect the data needed for the study,and the following questions were analyzed:what are the motivations for single female white-collar workers to present themselves on strangers' social platforms;what are the characteristics of single female white-collar workers' self-presentation on strangers' social platforms;how single female whitecollar workers' self-presentation affects interpersonal communication;what are the effects of single female white-collar workers' self-presentation on strangers' social industry;and how the self-presentation of single female white-collar workers should be optimized.The thesis is divided into eight parts.In the introduction,the research background,research significance and innovation are introduced.The first chapter gives a brief overview of the relevant literature in the field of self-presentation and the concepts and theories involved in this paper.The second chapter is the research design part,which explains the research problems and research framework,research assumptions and research methods.The third chapter analyzes the motivation and status of selfpresentation of single female white-collar workers according to the results of interview investigation and participatory observation.The fourth chapter analyzes the selfpresentation of single female white-collar and many indexes of interpersonal communication,and discusses the influence of self-presentation of single female whitecollar on interpersonal communication.The fifth chapter analyzes the influence of single female white-collar self-presentation on strangers' social industry.The sixth chapter puts forward the optimization strategy of self-presentation of single female white-collar workers on strangers' social platform.The conclusion of the last part summarizes the whole research and puts forward the shortcomings of the paper.