In The Media Transformation Period,the Paper Combines Practical Problems And Countermeasures

The media convergence in the transition period must be the mainstream direction and the trend of traditional media transformation.Traditional media transformation means media convergence.Compared with the new media such as the Internet,traditional media has no advantages.Only with the continuous integration of new media and development and innovation,can we realize the symbiosis,mutual integration and common development of new media.Newspaper network integration is a concept emerging in the context of media transformation,the integration of new media such as newspaper media and network.There are many reasons for the emergence of newspaper network integration,for example,the development of newspaper industry faces many bottlenecks,and the rise of emerging media has brought great impact on the newspaper industry.Only by virtue of the rapid propagation of new media,the newspaper industry can realize the development by complementing each other's advantages.Newspaper network convergence is the inevitable trend of newspaper development.This paper takes Shaanxi Daily newspaper as an example,and discusses the next step of integration and development.In order to promote the development of media convergence and further enhance its communication power,influence and credibility,Shaanxi Daily has launched several communication platforms,such as website,microblog,WeChat client,APP,etc.Shaanxi Daily from the content,technology,effect,operation,organization and so on each aspect has carried on the new attempt of newspaper net integration,realize the propagation force promotion,dissemination means the effect of diversification,and try to capture new media public opinion position.However,the integration of Shaanxi Daily and new media still presents many problems.Problems in Shaanxi Daily newspaper net integration,this paper carried on the thorough analysis,put forward to accelerate the integration process,innovation fusion method,makes the entire media platform,department of architecture,strengthen personnel training and the introduction of specific Suggestions on media fusion,etc.