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The Study On The Operation Mode Of Knowledge Sharing Platform In Mobile Internet Environment

Posted on:2019-12-25Degree:MasterType:Thesis
Country:ChinaCandidate:F T MaFull Text:PDF
GTID:2428330548465960Subject:Journalism and communication
Abstract/Summary:PDF Full Text Request
In the Internet age,the speed of information dissemination and updating is accelerating.In the information ocean of the Internet,the real effective and valuable information is difficult to obtain directly,which aggravates the people's sense of knowledge anxiety further.The rapid rise of the mobile Internet provides a good carrier for the dissemination of knowledge and information.The communication barrier between the recipients is broken.People can truly realize the knowledge sharing of cross region and zero time difference.Knowledge Sharing Platform,which is known as Live,get and Himalaya,is bringing better knowledge experience for users in a new way,and trying to explore the way of sharing knowledge of Internet.In this context,this paper studies the operation mode of the Knowledge Sharing Platform in the mobile Internet environment,using the literature analysis,case analysis and questionnaire survey,based on the perspective of the media industry,using the related media economics,media management,management knowledge,and learning from the operation model in other fields.The results are analyzed,and combined with the value chain theory,the key links and orientation of the operation value chain of the Knowledge Sharing Platform are divided into five aspects: content production,information dissemination,promotion marketing,service feedback and profit model.It is found that the Knowledge Sharing Platform is the core of the content production,and the three basic value links are interconnected and interconnected,pushing forward the operation mode of realizable profit and summarizing it.Although the Knowledge Sharing Platform has been developed in the previous stages,the new Knowledge Sharing Platform,which is combined with mobile Internet and knowledge economy,is still in the initial stage of development.In this paper,according to the operating characteristics of the Knowledge Sharing Platform at the present stage,it is found that there are some common defects in the operation mode of various platforms,such as the operation mode.The crisis of knowledge copyright,the uneven professional level,the limitation of the user orientation,and so on.It is suggested that the present stage of Knowledge Sharing Platform should be optimized from a sound platform management review system,a fair and positive pay environment,and the concept and standard of media industry.
Keywords/Search Tags:Mobile Internet, knowledge sharing platform, operation mode
PDF Full Text Request
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