Research On The Operation Strategy Of Internet Knowledge Community

Nowadays,a number of mobile Internet users in our country exceed 700 million.A large number of mobile Internet users are important foundation for the rise of the internet community and the mobile internet technology is a breakthrough tool for effective communication between people and people.People can move in any free moment to achieve interactive communication,so as to solve the communication barrier between the members of the community.Before the mobile internet,it is difficult to form scale development in this period due to the restrictions of communication tools.People's cognition of the community mostly stays in the network social level.With the'' logical thinking","Wu Xiaobo channel”and "Mimeng| public number as the representative of the internet knowledge community sprung up,it makes us see the huge development potential and its social impact.As a mobile internet development of a phenomenal product,Internet social community starts to arouse people's great interests and attraction.Internet community is a network social relation chain which is formed base on the value of identity or the same hobbies.Its core is on the value of identity and content output.If there is no value recognition,community will become a traditional network social platform and it is difficult to assemble a group of loyal users,Similarly,If there is no excellent content output,community can't connect to the users.From these two points,we can find that Internet community is not a traditional network forum or social platform,it is more charming than the traditional social platform and content is also more abundant.Therefore,if we want to successfully operate the Internet community,we can't copy the traditional social platform or network forum operation strategy,nor can we stay I the surface concept of social community.We need to recognize and define the Internet community from many aspects and more importantly,to understand the logic behind the operation of the community.The operation ideas of internet social community need to be constantly summarized and innovative in the process of exploration.Based on the above factors,it is necessary to understand the Internet community from the perspective of operation and take the representative“logical thinking”knowledge community as an analysis case.Through literature research method and case analysis method to describe the community operation strategy under the mobile internet era and use the qualitative analysis method to analyze the Internet community operation effect.So we can accurately summarize the internet community's operation strategies and steps for successful operation of internet community to provide a more clear reference.To discuss the operation strategies of Internet community,firstly,we should understand the background of the rise of the internet community and some conditions,and understand the concept,characteristic and the difference between the internet community and traditional social platform.So that we can recognize the Internet community,not only just record it as a social network platform.Secondly,this paper will make a more systematic exposition on the Internet community,Which is the core content of this article,and take the logical thinking of knowledge community as typical cases analysis,focus on the logical thinking of internet operation strategy,from the view of value identity,personality charming,content output and social marketing aspects to summarize its successful operation strategy.This paper proposes a creative idea is to enter the mobile internet era,the community is how to be defined,redefined contents include community organization,community values,personality charm,the contents of output and so on,.They are not available in traditional social platform.According to these differences,we can sum up the new idea of internet community.Then,on the basis of the theory,from several important indicators to measure and assess the community's operational strategy,whether is achieve a number of community operations effect,thus ensuring the practice of the community operation theory.Finally,prospective exposition and discussion of the future value of the Internet community and its development potential,and put forward a number of constructive views of the development of the Internet community,which have important reference significance for mastering the future mobile Internet communication and community operation.