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The Study Of Micro-blog's Re Dissemination Of Social Hot Events

Posted on:2019-02-20Degree:MasterType:Thesis
Country:ChinaCandidate:L ZhaoFull Text:PDF
GTID:2428330548457283Subject:Journalism
Abstract/Summary:PDF Full Text Request
Micro-blog has developed to its heyday in only seven years since the first year of its first year of development,in which it plays an important role in the re dissemination of social hot events.Micro-blog plays a role as a re disseminator in many social hot events.Its rapid dissemination,wide scope and far-reaching influence are immeasurable.First of all,starting from micro-blog and social hot events,we will clarify the concept and characteristics of micro-blog,and the characteristics and functions of micro-blog's information dissemination,accurately define the social hot events,and comprehensively analyze the impact of micro-blog's communication on social hot events,so as to lay the foundation for further research.Secondly,we further deepen the research on the process,elements and patterns of the re dissemination of micro-blog in social hot events.Then,in the influence of social hot events,micro-blog's willingness to re disseminate will not be ignored due to factors such as change events,behavior perception and personal motivation.Meanwhile,the mechanism of micro-blog's re transmission will follow the process of motivation cognition emotion attitude.Based on this,micro-blog finally puts forward to strengthen the administrative micro-blog setting and promotion,micro-blog operators shall strengthen the supervision and guidance of micro-blog,micro-blog enhanced the ability to guide public opinion hot events such as suggestions,to play a positive role in the spread of micro-blog social hot events,in order to guide public opinion on social hot events benefit.
Keywords/Search Tags:Micro-blog, Social hot events, Re-disseminate, Public opinion
PDF Full Text Request
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