Study On The Micro-blog Public Opinion Of Network Group Incidents

Since twenty-first Century, the network media of China has developed rapid ly. The network media has greatly changed the way of life and social production. Especially the emergence of micro-blog, has provided a new way for people to exchange information dissemination. In recent years, network exposure occurs frequently, such as the "Jocie Guo incident","Zhou Jiugeng events" and "Yang Dacai event". The network exposure has become an important platform for many ordinary people to seek the interests of justice.Micro-blog has replaced the network forum and other platform, and to be the most important platform for the network communication of network group incidents. The powerful network public opinion that formated in micro-blog, often can promote real problems to be solved. Micro-blog communication of network group events not only can bring "Carnival" for ordinary people, it also inevitably produces some negative social problems and results in negative influence. Therefore, systematic research on micro-blog communication of network group events can help us to grasp the micro-blog propagation mechanism, regularity and excavate deep social reasons about network group events.This study select the typical anti-corruption cases in2012"Yang Dacai incident" as a case to research. Study selects micro-blog and review in11days after the incident Sina micro-blog selection, using text analysis method to analize the collected content, and summarize the characteristics and propagation regularity of event propagation in micro-blog.Text analysis shows that the micro-blog has become the most important platform for the dissemination of network group events. Now,the propagation of network group events is not accidental, but rather reflect many social problems existing during the China’s social transformation, such as corrupt officials, the gap between rich and poor.This study has summarized some characteristics and rules of network group incidents micro-blog propagation, in order to provide some useful reference for research on crisis coping.