The Research On Opinion Expression Of Micro-blog Opinion Leaders In Public Events

As China’s social transformation, economical strength has increased, but at thesame time, various social problems also gradually exposed, and public events happenfrequently. In the tide of public opinion, Micro-blog as a new media has risen rapidly,and become the important information bearing platform. In micro-blog, micro-blogopinion leaders’ active figure can be seen everywhere, they "speak" in many publicevents, caused widespread social attention, and play an important role in publicopinion guide. Therefore, from the angle of the micro-blog opinion leaders todiscuss how to guide the public opinion, is important to the construction of rationalnetwork public opinion environment and a harmonious society.In this paper, the opinion expression of the micro-blog opinion leaders is theresearch priorities from the perspective of public events. This paper expoundsrelated concepts and the realistic background with driving factors of opinionexpression, and the interactive process. This paper argues that the micro-blogopinion leaders is the key to the views expressed in the public events, type diversity,community characteristic is obvious; period of social transition, micro-blog field,civic consciousness awakening is the realistic background, and personalpsychological drive, interest demands and technology is the driving factors ofopinion expression.Micro-blog opinion leaders drive the formation and development of publicopinion by personal opinion presentation, group interaction and opinion interactionwith other main. The opinion expression of micro-blog opinion leaders not onlyproduces positive impacts including improving the breadth and depth of the publicopinion, arousing public awareness, influencing the decision-making ofgovernment,spreading positive energy;but also causes negative influences includingspreading the false information and rumors, causing the network violence and grouppolarization, expanding the imbalance; facing the challenges of economic andpolitical control, micro letter, knowledge gap and stigmatized, the micro-blogopinion leaders must strengthen self-discipline, with the line consciousness, rationalexpression, multidirectional communication and offline action to promote positiveinfluence.