Research Information Dissemination Mechanism Based On Hot Social Events Of Micorblogging

Mcluhan once said: the human society is in the media as a power forward. In the processof development and innovation of digital information technology in traditional media, alsogradually bring forth the new through the old, make people have a more diverse selection may.However, some mobile phone Internet fusion development of media technology in thisbackground, micro-blog as new forms of media, and.As the annual hot words in2010, micro-blog caused the emergence of discussion andconcern all over the world people of all walks of life, micro-blog user scale on the rise, but theinfluence is also in constant above, launched a micro revolution in the whole society. It willrelease the discourse power, has become a new way of expression of individuality. Micro-bloghave flat, fast, short of these characteristics, the grassroots have their own voice platform, andits back to face this innovative interactive mode, also for everyone to take a kind of interactivenew experience, on the comprehensive level extension of human eyes, mouth, ears, let peoplesensory satisfied fully experience. However, behind this innovative, but there are also anumber of constraints factors of its development, its development foreground is not very clearand there were fears about. In view of this situation, the independent and have thecharacteristics of micro-blog Sina, the combination of theory and practice in the study, mediacharacteristics, Sina micro-blog information dissemination research micro-blog information,which is also the focus of this paper. The micro-blog sina on the amount of social hot issues tobe analyzed, mode and effect factors, characteristics, looking for micro-blog dissemination ofinformation, and how to micro-blog information monitoring and prediction are discussed.