Research On Evaluation System Of Network Variety Program Based On Big Data Thinking

In recent years,the market scale of network variety shows has expanded rapidly,and industry supervision and business operations have become increasingly standardized.It is necessary to evaluate network variety shows scientifically and reasonably.The interactivity of network communication has led to a surge in the amount of data transmitted by network variety shows.The concept of "data-driven decision-making" in the era of big data has gradually deepened in conjunction with media industry practice.Building a network variety show evaluation system based on big data thinking is a practical requirement for the practice of the media industry.Big data thinking penetrates the entire process of network variety show evaluation,laying a methodological foundation for building a network variety show evaluation system.And the current domestic network variety show evaluation practice puts forward the need to build a comprehensive,cross-platform and multi-directional interactive comprehensive evaluation system for reality.At the same time,multi-dimensional factors such as value recognition,the "head effect" of the online video platform and high-frequency interaction of users comprehensively affect the construction of the evaluation system of the network variety show.Therefore,the online variety show evaluation model established three first-level indicators of content value,platform connection and user participation,and set up six second-level indicators from the two dimensions of "quality" and "quantity".The obtained network data serves as a three-level indicator.Through expert scoring,the weighting factors of different evaluation indicators are determined,and the comprehensive variety program evaluation model is built through the comprehensive index method.In general,the influence of content value,platform connection and user interaction on the evaluation results of online variety shows is roughly similar,basically in line with the current development status of the online variety show industry.Using the network variety show evaluation system based on big data thinking to conduct an empirical analysis of the value of the four network variety show samples,it is found that the application of the evaluation system is deeply affected by the degree of openness of the disseminated data and the authenticity of the data.Big data technology cannot replace human thinking,and the combination of human and computer is the best way to realize the scientific evaluation of network variety shows.