Study On The Cultural Tastes Of The Fashion Magazine

Chinese fashion magazines broke out into public focus in1980s. After China's reform and opening up, the type and the quantity of magazines are all presenting geometric growth.. After20years'development, the fashion magazines are mainly divided into two parts:the Europe Style and the Japan&South Korea Style. And now, in the21st century, people enrich the connotation and the extension of "fashion", and it can be seen everywhere, such as Food and Drink, Music, Sports, Dance and other fields. Fashion has been an essential part of the modern society, on the one hand, it enrich people's material and cultural life, on the other, it can provide a massive boost for the development of society's economic.From the macroscopic view, women fashion magazines'thrive is closely link to the global development, the wide-spread of mass media, and domestic women's consumption concept. The audience of women fashion magazine(the female cosumer), by means of fashion consumption to present their quality of life, realize their own identity. From the microscopic view, women fashion magazines'thrive is the result of the combine of media and audience. Then flood of consumerism and the operation mode of commercial media, which includes many forms(such as magazine), have a highly correlative.As the impeller and the pacemaker of fashion, fashion magazine is always playing an irreplaceable role of the popularize of fashion culture taste and the changes in consumption development. It is because fashion magazine,as a member of media, is also shaping the world of everyone and leading people to make quality values. Therefore, analysis the consumption culture concept, which is structured by fashion magazine, is a important way for us to realize the actual look of consumption culture in our social life. It is a unprecedented chance for them to get contact with abundant new concepts easily, it also can accelerate the changes of their minds. These all make taste culture permeate into every class of the society, and it makes a firmly foundation..《VIVI》is the outstanding one among all the "Japan&North Korea Style" magazines, which was founded in2001. It was organized by CHINA TEXTILE and APPAREL PRESS and the Kotansha, which was the owner of 《VIVI》. They cooperated for this fashion magazine.《VIVI》 now is popular among the young women and being regarded as the "Fashion Bible".The ways of《VIVI》's development and the ideas to make the magazine, even the specific mode of its operation are all deserved for us to considered for reference.In my view, the wide-spread of the way of fashion life style&taste about women fashion magazine is essentially a publicize of the connotation and the culture taste, which is also a special way of wide-spread of aesthetic culture. So, it has great academic values and reality meanings to the whole progress of realizing the women fashion magazine and digging out its functions'of aesthetic culture.When the majority of people are pursuing a kind of cloth, what are they paying attention for is not only the practical applicability but also its appearance. What is more important is that they try to understand the information of the producers are transmitting, and want to present the identity of the taste and the status to the public by this chance.There is no doubt that 《ViVi》 magazine is the variety of popular cultures warm bed and the showing stage. Also it is the social background of it. The orientation of《ViVi》 is individuality, good taste, fashion, popular. And the idea is to catch the practice, extend the most popular clothing and fresh life styles. The section includes:favorite brand, ViVi popularity, ViVi theater, make-up Frontier, the knowledge of beauty, loving nail, guide of beautiful hair, topic, serial fantasy. We can find the impact and crash that《ViVi》 have come into Chinese market.And analyze how can the Chinese fashion magazines build the good environment and how to develop in the existing objective environment.Although we are in the diverse society, it absorbs and contain thread and thrum spreading messages. However, we should maintain the abilities of understanding as well as identify for the fashion taste. I hope it can learn from each other for our local fashion magazines through the analysis of this text. Also, bringing the light of Chinese fashion taste to the globe.