Research On The Impact Of We-media On Tourism Of Ethnic Villages From The Perspective Of Symbol Theory

The symbol is a unique perspective of tourism anthropology.In this regard,tourism anthropology mainly from two dimensions: On the one hand,from the perspective of tourist scenery,this paper studies the symbolic connotation of scenic spots and its indicative function to tourists,and thinks that tourists perceive tourist destinations through symbols;On the other hand,from the perspective of tourists’ consumption,this paper studies the essence of tourists’ symbolic consumption in the process of tourism,and points out that in today’s consumer society,the power of the media has long guided people’s consumption from practicality to symbolic direction.However,with the rapid development of new media,We-media has penetrated into people’s daily life.Anthropology regards we-media communication as a symbolic means,and the influence of we-media on tourism is becoming increasingly prominent.This new marketing means provides a good opportunity for the ethnic tourism villages hidden in the mountains,let these local characteristics of national cultural symbols go out,and attract tourists to travel.In the ethnic tourism villages,the Basha Miao village is a distinct ethnic village with distinctive cultural symbols.The we-media has important value to the tourism development of the village.Thus,the development of we-media is of great significance to promote the tourism development of ethnic villages.Under the background of the development of we-media in Basha Miao village,this paper examines the impact of tourism development in Basha Miao village based on the development in the media,the theory of cultural communication and the theory of Gaze.On the basis of summarizing previous studies,this paper analyzes the interaction between we-media and tourism development in Basha Miao village by means of literature analysis,field investigation,And also discusses the opportunities and challenges brought by the development of self-media to the tourism development of Basha Miao village,and puts forward suggestions to the main problems existing in the tourism development of Basha Miao village,so as to promote the better development of Basha Miao village tourism.It is found that opportunities and challenges coexist in the development of we-media for the development of tourism.On the one hand,the development of we-media is conducive to enriching the marketing model of the tourism industry,understanding the details of the development and implementation of the we-media in the tourism industry,enhancing the spiritual satisfaction of tourists,and playing a leading role in the development of the industrial chain of the Miao village.On the other hand,foreign culture will have an impact on the national culture,negative public opinion will cause the public to misunderstand the tourist destination,the operation of the media is still lack of professionalism and depth,and the excavation of the characteristic culture is not insufficient.National culture is the core and soul of national village tourism.Based on this,this paper puts forward some countermeasures in combination with the relevant theories of tourism anthropology: First,we should pay attention to the combination of traditional culture and modern technology;Second,we should strengthen the gaze and interaction between national culture and tourists;Third,strengthening tourism market demonstration and improve management level.Fourth,we should pay attention to optimizing the marketing means and communication channels of national culture.In order to develop and shape the unique national cultural tourism brand of Basha Miao Village,and expand the popularity of Basha Miao Village through We-media marketing,promote the national culture of basha,attract more tourists to travel to basha.I hope our research can provide some reference for the tourism development of other ethnic villages and promote the better development of tourism in ethnic villages.