Research On The Brand Communication Strategy Of The Folk Picture Books In The New Media Era

At present,the research on picture books and picture library has become the focus of scholars' attention.Scholars focus on the picture books and children's education,and take the picture library as a part of public library resources.Scholars have a lot of research on the business model of the picture book Museum,but the communication strategy of the picture book is seldom studied from the point of view of communication.In particular,under the new media environment,the change of the communication platform has an impact on the communication strategy.The picture book museum needs to face new problems,how to use the new media platform to spread and formulate appropriate communication strategies to ensure the maximization of the effect of communication.Taking the new media era as the background and starting from the basic concepts and theories of folk picture library,this paper focuses on the analysis of the elements in the transmission process of Pick Booker's picture library in the new media era by using literature research method,case analysis method and questionnaire.After the induction and the summary,this paper summarizes the existing in the era of new media communication strategy in the Pick Booker picture book shop problems,and puts forward some improvement suggestions,hoping to provide theoretical and practical reference for the spread of other folk picture books in China.In the new media environment.This paper mainly consists of three parts.The first part mainly combines the research background of the topic selection and introduces the types of folk picture book library and the development status of picker book library.The second part,on the basis of data analysis,analyzes the transmission strategy of picker book library.This paper analyzes the cognitive situation of users and summarizes the problems existing in the communication of picker book library at the present stage through a comprehensive survey questionnaire and relevant interviews.The third part,combined with the development experience of other picture book libraries,puts forward some Suggestions on improving the future communication strategy of picker book library under the background of new media era.