The Marketing Strategy Research Of Digital Books

Since 1980s, accompanying the development of the electric-paper technique and the computer technique and the network technique, conventional Paper intermediary books grow to digitalized orientation. Particularly accompanying the emerging of instrument of reading digital books, which possess a more vast platform of developing. In America,The digital sales agent and press already have a tremendous profit, the digital books are changing into a new gold mine of publisher in the world,affecting their destiny and fate.In China,because the huge number of people and the quickly development of economy and technique,and the cultural accomplishment widespread improvement,the digital books have a quickly progress.Since the generous emerging of digital library and the reading net and the reading instrument of digital books, the competing is become piercing.The reading habit transform is too supercilious and many people doesn't understand digital books, so the marketing of digital turn into a important problem.UP until now, the scholar study many about the definition and advantage and weakness and the emerging Problems of the development of the digital books, but very few whole researches from the visual angle of marketing. For the cause, foundation on holding a great quantity acerbate materials, The thesis,attempt to study the piratical problem,analyzing the market condition of digital books,and the interrelated element.applying the analyzing content method and the contrast method and the synthesize method,according to Communication and Marketing,and suggest that integrates the traditional media marketing and the new media marketing and applying IMC marketing policies method guide the digital books publishing and market capturing.To serve the people for the happy and prefatory satisfactory life,through digitalized arrange and exculpate and the harmonious of industrious company and new market exploit,more promoting the selling and profile.Setting out the visual angle of the presses and distributors,and applying the putting forward question then analyzing question to resolve the question, firstly the dissertation discuss the new marketing method and the net marketing method,then apply the market tactics of specially designated method and product and price and channel and promoting sales to analyzing tactics of the digital books,finally suggest some recommendation for the traditional press respectively.