Universities Under New Media Environment Research On Media Communication In Colleges And

With the arrival of the new media era,the whole society has also entered the world of new media,colleges and universities as an important base for the cultivation of intellectuals,but also cultivate the dynamic development of innovative strong support for social and economic development plays a decisive role in Under the rapid development of new media development,how to play its own position and advantages,to enhance their image,to cultivate new ways of communication of new media,both internal and external significance is very necessary.This paper focuses on three aspects: First,the analysis of the main problems in the dissemination of colleges and universities under the new media environment,including the analysis and interpretation of the traditional media and new media,and the lack of integration The second is to discuss the corresponding problems and put forward the corresponding strategies.Third,from the perspective of ideological and political education and the direction of the discussion,to put forward some cases to analyze.Therefore,in the new media environment,to improve the image of colleges and universities,the campus media communication research,the need to spread from the way of reform,ideological and political education to guide innovation and other ways,but from the country to the whole environment and the background and Policy system to improve the campus media communication strategy to think about the problem.