The Spread Of Problem On Chinese Children's Books

Brand books for children of our country at the rapid pace of development, however,there is still a lot of the spread of problem. In the dissemination of the content on the main lack of creativity in the book, as well as the types and varieties of a single, book a single subject matter, there is no"child-based", not really close to the child, lack of imagination and fun. Mode of transmission in the book on, manifested in the mode of transmission and dissemination of a single narrow object. At the same time, aspects of books brand extension, there is also a lack of success as well as the extension of the brand image problem unreasonable products. Emphasis on market research, broken down to the reader, as well as topics of great importance to planning, to fill market gaps, the book is to improve the dissemination of the contents of the book as an important strategy in. Using a variety of ways to carry out publicity and marketing of children'books, as well as the expansion of the spread of the target to optimize children's books are an important means of communication strategy. At the same time, the success of the books to build brand image and development of a reasonable extension of library products to improve the brand extension.