A Study On Health Science Reports Of Traditional Media And New Media In China

Health science popularization plays an important role in improving people's health.Health science report is an important part of the work of health science popularization.Under the influence of national policy support and audiences' demand,health science report has become more and more characteristic in traditional media and new media.Therefore,it is necessary to evaluate the status of the health science report between traditional media and new media in China,so as to provide a reference for further optimization of this type of report and to prove the public health better.This paper,using content analysis and comparative research,mainly analyzes the health science reports of Life Times,the Beijing News,Clove Doctor WeChat Public platform and Xinhua News Agency WeChat Public platform in 2017 to compare and analyze the similarities and differences of health science reports between traditional media and new media and investigates the characteristic and problems in the health science reports at the same time.On this basis,this paper consider the direction of improvement.The study found:The commonness of health science reports between the traditional media and the new media shows that: the medium and long pages are mainly used on the page of health science reports;attention is paid to originality on sources of reports;sources of experts and scholars are used on the information source of reports;On the theme of the report,emphasis was placed on health care and healthy lifestyles,the media light the theme of food and drug safety,mental health,and environmental health;on the tone of the report,neutral tone was mainly used.The differences of health science reports between the traditional media and the new media show that: on the form of articles,traditional media mainly uses the form of pure text,and the new media uses pictures and text;on the theme of the report,the traditional media emphasizes health care,the new media specializes in the health of life;on the production of titles,the traditional media emphasizes completeness,and the new media titles are incomplete.From the viewpoint of reporting,traditional media advocates professional perspectives,and new media tends to be a civilian perspective.From the point of view of commonalities,traditional media and new media all pay attention to health science reports and strive to improve and perfect it.Judging from the differences,health science reports of traditional media are more authoritative and professional.New media health science reports have better communication results due to the flexibility of reporting,but it lacks supervision and is more likely to become a dissemination platform for pseudo-health science.There are also problems in health science reports between the traditional media and new media: the advertising field domain occupies the scientific field,which results in the loss of the scientific nature of the health science reports;there are misunderstandings in the reporting concept,and the communicators lack scientific literacy;the reporting target is lack of hierarchy,and the health of the male group is neglected;The Media landscape does not match with the real landscape.The important issues are missing.Based on the above findings,this paper believes that traditional media should become the authoritative and flexible subject of the speech.The new media needs to regulate the curator's thinking.Overall,the sense of responsibility of the media health science report needs to be further strengthened.